Invisible Watermark is the science of making content on a product invisible so that it can only be detected by those checking for the authenticity of the product. The invisible watermark is embedded in the label by two transparent Electro Inks that are only visible under UV light glowing yellow, blue, red and green respectively or black light lamp/LED.
Visible Watermark is like a QR Code or a visible symbol that your customer can scan with their cell phone. Since real estate on many products is limited, having a visible watermark such as a QR code brings them to a page with additional information about your products.
Augmented Reality is great way to bring your customers to a truly interactive experience with computer generated images on a user’s view of the real world. Augmented Reality increases the engagement of your product and is a great way to add multiple sensory modalities including visual, auditory, haptic, somatosensory, and olfactory.